What is Matcha powder? By Matcha Studio

Matcha is finely ground, intentionally shaded green tea leaves. In simple terms, that’s what matcha powder is, but when we dive deeper, we begin to understand its rich cultural significance and why high-quality matcha is so valued.

Matcha comes from the Camellia sinensis tea plant. Before harvest, the leaves are shaded from sunlight, which increases chlorophyll levels and gives matcha its vibrant green colour. During this process, amino acids like L-theanine, glutamate, and arginine develop, creating that smooth, umami-rich flavour that defines premium matcha.

This careful cultivation is what separates high quality matcha powder from standard green tea — both in taste and experience.

What Is the Matcha Grading System?

The matcha grading system is often simplified into three main categories:

  • Ceremonial grade matcha
  • Premium grade matcha
  • Culinary grade matcha

Ceremonial grade matcha is typically considered the highest quality, known for its bright green colour, smooth texture, and balanced umami flavour. It is traditionally used in Japanese tea ceremonies (Usucha).

Premium matcha is still high quality but slightly more robust in flavour, making it ideal for matcha lattes and everyday drinking.

Culinary matcha tends to be more bitter and astringent, with a duller green colour. It is best suited for baking, cooking, or recipes where matcha is combined with other ingredients.

However, it’s important to understand that matcha grading is not strictly regulated. This means labels can vary between brands, and “ceremonial grade” doesn’t always guarantee quality.

Matcha Studio’s Approach to Matcha Grading

At Matcha Studio, we take a different approach to matcha grading.

Rather than focusing purely on labels like “ceremonial” or “premium,” we prioritise what truly matters:

  • Colour
  • Flavour balance
  • Texture
  • Overall drinking experience

We work closely with trusted suppliers in Japan who collaborate directly with farmers to produce high quality matcha powder that is both accessible and authentic.

Our range includes:

  • M-001 — a ceremonial grade matcha with a floral aroma and smooth finish, perfect for a clean, traditional experience
  • M-002 — a premium matcha with deeper, grassy notes, ideal for lattes and custom flavour pairings

We believe matcha should be approachable, enjoyable, and part of your everyday ritual — not limited by strict or confusing grading systems.


Understanding matcha isn’t about memorising grades — it’s about discovering what works for you. From ceremonial grade matcha to regional flavour differences, each cup offers something unique.

At Matcha Studio, we’re here to help you explore that journey — one ritual at a time.

If you wish to understand how to make the best matcha latte check out our other blogs here

 

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